WOMEN EMPOWERMENT |
As we approach youth month, in Cape Town we meet up with Mandy Ngavu whose the CEO and founder of Gugs FM a youth radio station with more than 150,000 listeners.
BY GRACE MAJA
What inspired you to pursue a business in broadcasting?
I have always been interested in news and current affairs, and I love the fast-paced and ever-changing nature of broadcasting. I also enjoy the challenge of working to tight deadlines and being able to tell stories that matter to young people.
What do you think sets broadcasting apart from other forms of journalism?
There are a few key things that set broadcast journalism apart from other forms of journalism. First, broadcast journalists typically have to be able to write and deliver their stories in a very concise and clear manner, as they usually only have a limited amount of time to tell their story. Second, broadcast journalists need to be able to work well under pressure and be able to think on their feet, as they often have to report on breaking news stories. Finally, broadcast journalists need to have a good understanding of the production process, as they often have to work closely with producers and editors to get their stories on air.
What do you think are the key skills necessary for success in broadcasting?
There are many key skills necessary for success in broadcasting, but some of the most important include:
1. Strong writing skills: Broadcast journalists need to be able to write clearly and concisely, and often under tight deadlines. They also need to be able to tell a story in an interesting and engaging way.
2. Good research skills: Broadcast journalists need to be able to find reliable sources of information and gather accurate facts and data.
3. Excellent communication skills: Broadcast journalists need to be able to communicate effectively with their audience, both verbally and non-verbally. They also need to be able to interview people in a way that gets them the information they need.
4. Good organizational skills: Broadcast journalists need to be able to plan and organize their stories in a way that makes sense and is easy for the audience to follow.
5. Flexibility and adaptability: Broadcast journalists need to be able to adapt to changing circumstances and be flexible in their approach to stories.”
What do you think are the biggest challenges faced by broadcast journalists today?
There are a number of challenges faced by broadcast journalists today, including:
1. The ever-changing media landscape: With the rise of digital media, broadcast journalists are facing increased competition from online news sources. This has led to a decline in viewership and listenership for traditional news outlets, as people increasingly get their news from the internet.
2. The 24-hour news cycle: The 24-hour news cycle means that broadcast journalists have to be constantly on the lookout for breaking news stories. This can be a challenge, as it can be difficult to find time to research and prepare for stories.
3. The need for speed: With the rise of social media, there is an increasing pressure on broadcast journalists to report stories quickly. This can often lead to errors and inaccuracies, as there is less time to check facts and verify information.
4. Increased scrutiny: In the age of fake news and alternative facts, broadcast journalists are under increased scrutiny from the public. This means that they need to be extra careful about checking their facts and being impartial in their reporting.”
What do you think is the future of broadcast journalism?
The future of broadcasting in South Africa is very exciting. With the advent of new technologies, broadcasting is evolving and becoming more interactive. In the future, broadcasters will be able to interact with their audience in real-time, using new platforms such as virtual reality and augmented reality. This will allow for a more immersive and personal experience for viewers. Additionally, new technologies will allow broadcast journalists to gather and share information more quickly and easily. This will make for more dynamic and informative news programs.
What do you think is the most important thing that broadcasters should be doing today?
There are many important things that broadcasters should be doing today, but one of the most important is to provide accurate and unbiased reporting. With the advent of social media and the 24-hour news cycle, it can be easy for journalists to get caught up in the latest sensational story and lose sight of the facts. It's important for broadcasters to remain calm and collected in the face of breaking news and to make sure that their reporting is accurate and fair.
Another important thing that broadcasters should be doing today is to tell stories that resonate with their audience. In a world where there is so much information available at our fingertips, it can be easy for people to tune out the noise and only pay attention to stories that interest them. But good broadcasters know how to find stories that will capture their audience's attention and hold it. They know how to find the humanity in a story and make it relatable to their listeners.
Finally, broadcast journalists should be using their platform to give a voice to those who might not otherwise be heard. There are many stories out there that go untold because they don't fit into the traditional news narrative. But by shining a light on these stories, broadcasters can help to make a difference in the world.”
What do you think is the biggest mistake that broadcasters can make?
The biggest mistake is to rely too heavily on their scripts. This can lead to them sounding robotic and unnatural, which can turn listerners off. Another mistake is to try to be too cute or clever with their words, which can also come across as inauthentic.
What do you think is the best thing about working in broadcasting industry?
There are many great things about working in broadcasting, but one of the best things is the opportunity to inform and educate the public on important issues. Broadcasters have a unique platform to reach a large audience and can use their voice to raise awareness on issues that are important to them. Additionally, working in broadcasting industry allows journalists to meet interesting people and cover stories that they may not otherwise have the opportunity to cover.
What do you think is the worst thing about working in broadcast journalism?
There are a few things that can be considered the worst thing about working in broadcasting industry. One is the long hours. Many times, you will have to work long days and nights, and it can be very tiring. Another is the pressure. There is a lot of pressure to get the story right and to make sure it is interesting enough for listeners to listen.
What do you think are the biggest challenges facing broadcasters today?
There are a number of challenges facing broadcasters today, including:
1. The continued growth of digital platforms and the migration of audiences to online viewing. This has led to declining ratings for traditional linear television, and has put pressure on broadcasters to find new ways to reach and engage audiences.
2. The rise of cord-cutting and “skinny bundles” that offer fewer channels at a lower price. This has made it more difficult for broadcasters to monetize their content and has put pressure on them to find new revenue streams.
3. The increasing fragmentation of the media landscape, with more choices and platforms than ever before. This makes it harder for broadcasters to stand out and be heard above the noise.
4. The need to produce high-quality, engaging content that can compete with the best that digital platforms have to offer. This is a challenge for broadcasters who are used to operating within the constraints of traditional linear television.
5. The ever-changing technology landscape, which requires broadcasters to constantly adapt their operations and business models to keep up. This can be a challenge for companies that are not used to change or are resistant to it.
What do you think is the future of broadcasting?
The future of broadcasting is very exciting. The industry is evolving and changing very rapidly, and there are many new opportunities for broadcast journalists.
One of the biggest changes that we are seeing is the move to digital platforms. More and more people are consuming news and information online, and broadcasters are starting to move their content onto digital platforms such as websites, social media, and mobile apps. This trend is only going to continue, and it presents a huge opportunity for broadcast journalists who are comfortable with new technology and understand how to reach audiences online.
Another big change that we are seeing is the rise of alternative news sources. In the past, people relied on traditional news sources such as newspapers, television, and radio for their news. However, now there are many alternative sources of news such as blogs, online news sites, and social media. This is providing a challenge for broadcasters who need to adapt their content and delivery methods to stay relevant in the changing landscape.
Overall, the future of broadcasting is very exciting. There are many opportunities for those who are willing to embrace change and adapt to new technology.
What do you think is the most important thing that broadcasters should be doing today?
There are many important things that broadcasters should be doing today, but one of the most important is to provide accurate and unbiased news. With the proliferation of fake news and alternative facts, it's more important than ever for broadcasters to be diligent in their reporting and to make sure that they are presenting the truth. In addition to accuracy, broadcasters should also be working to ensure that their news is accessible to as many people as possible. This means making sure that it is available on a variety of platforms and in multiple languages.
What do you think is the biggest mistake that broadcasters can make?
The biggest mistake that broadcasters can make is to underestimate the intelligence of their audience. People are generally quite savvy when it comes to understanding the world around them, and they can see through any attempt to manipulate or mislead them. As such, broadcasters need to be honest and transparent in their reporting, and avoid any temptation to distort the facts in order to achieve a desired effect.
What do you think is the best thing about working in broadcasting?
There are many great things about working in broadcasting, but one of the best things is the ability to reach a large audience with your work. When you work in broadcasting, you have the potential to reach millions of people with your message, and that can be a very powerful thing.
What do you think is the worst thing about working in broadcasting?
There are a few things that can be considered the worst thing about working in broadcasting. First, there is the long hours and irregular work schedule. This can be tough on your personal life and your social life. Second, there is the pressure to be perfect. You are constantly under the microscope and one mistake can cost you your job. Third, there is the constant criticism. You will always have people who disagree with you and who will criticize your work.
We've heard young entrepreneurs complaining about getting assistance from the Small Business Department, IDC, Seda, Sefa and Nyda , how hard was it for you?
Honestly for me it wasn't so difficult finding help from Seda Western Cape as they've managed to help my business with branding and now and then I do contact my business advisor if I need some assistance.
Lastly what have been the biggest achievement of your radio station and if I'm not in Cape Town how can I listen to Gugs FM?
Well as Cape Town's Number One Youth Radio Station we were very overjoyed and excited to be the finalists for the South African Radio Awards 2022 this to me was a major milestone and for those who are leaving out of Cape Town they can download Gugs FM app on Google Play, IOS for the iPhone users or simply stream live on our website at: www.gugsfm.co.za
Wow, well done Mandy thank you very much for your time and we're truly inspired seeing a young black woman doing so well in a broadcasting sector that is highly dominated by male, keep my going my sister!
Enkosi bhuti wam ndiyabulela kakhulu and I'd like to give my gratitude to our loyal listerners and advertisers thank you very much for your support please keep on supporting us!
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